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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jun 23, 2017

I recently sold all my rock climbing gear so that my wife and I could buy some kayaks.  Being a marketer, I was very much aware of my own journey through the kayak buying process, and the story of how I ended up purchasing the kayaks--and especially who I did (and did not) end up buying them from--contains some...

May 19, 2017

Recently, United Airlines had a paying customer dragged off of an airplane because he refused to give up his seat for an $800 voucher.  The incident went viral, and within a month--after United's stock had plunged in value, after a number of other incidents were publicized by the media (including a suspicious death of a...

May 5, 2017

Matt Sharp is the co-founder and president of Causely, a tool that helps local brick-and-mortar businesses generate social media referrals while at the same time supporting some really great non-profit organizations.  He recently was my guest on the Small Business Marketing Minute podcast to explain how the tool works...

Apr 19, 2017

If you own a local business, you probably know that you should be producing video content to help promote your business online.  Despite the fact that you know this, you probably aren't doing it, because you're intimidated by the thought of trying to make a video that represents your business in a professional...

Mar 25, 2017

I recently achieved a big win for one of my local small business clients.  His website was added to a list of the top 100 blogs in his niche, giving him a high-quality backlink to his website and increased credibility.  In this episode, I tell you how I did it and what you need to do to do it for yourself.