Jul 31, 2015
In episode 147 of the Small Business Marketing Minute Show, I talk about a tool that I've recently "rediscovered" after researching it for my new book, The Small Business Owner's Guide to Local Lead Generation. The tool is Send Out Cards, a service that allows you to send customized and personalized greeting cards,...
Jul 24, 2015
Last week I saw a story in the news about how Southwest Airlines went above and beyond what was expected when helping out a customer in a difficult situation.
Many big businesses benefit from this type of publicity, but there aren't many small businesses using this tactic. In fact, most small businesses don't even...
Jul 17, 2015
My special guest for today's podcast is Alex Harris, the founder of AlexDesigns.com and the best-selling author of Small Business Big Money Online, which is all about helping small business owners increase the conversion rate of their websites.
Some of the questions I asked Alex in our interview were:
Jul 10, 2015
Your customers are talking about
you online. Are you listening?
In chapter seven of my new book, I talk about how important it is for a local business to monitor its online reputation. Consider these statistics from a BrightLocal study: