May 27, 2016
This week, Google announced that they will start allowing businesses to advertise on Google maps via "promoted pins". In today's episode, I go over what they mean by that, and speculate on how the program might work and what it means for the typical local business owner.
May 14, 2016
This week, Budweiser announced what has to be one of the stupidest marketing ideas in history. They said that they will be changing the label on cans of their flagship beer this summer so that instead of saying "Budweiser" they say "America". Apparently the Belgian-owned company thinks that this will help them sell...
May 7, 2016
In my most recent episode of the Small Business Marketing Podcast, I interviewed Chris Risse from Mediaryte about how to create a compelling story for your business that inspires your customers and makes them loyal to your brand.