Jul 26, 2016
Paul VanWagoner from ESPN Radio in Blacksburg, VA provides some great tips about how to get the most out of radio adverting. In my interview with Paul, we discuss what types of businesses should be advertising on the radio, what common mistakes businesses make in their radio ads, and what strategies they should use...
Jul 20, 2016
If you’re one of the many local business owners who is
frustrated or confused about what’s going on with your Google My
Business page (which used to be your Google+ page, which used to be
Google places, which is kinda sorta the same thing as your Google
Maps listing but not really…), I feel your pain.
I deal with...
Jul 12, 2016
Today's episode features another small business marketing case study, this time with a local accountant.
I think you'll enjoy this case study, because prior to working with me the accountant was in a situation very common for local small business owners. He was heavily invested in "traditional" marketing tactics like...
Jul 6, 2016
As we make our way slowly and painfully through the 2016 presidential campaign season, a lot of attention has been paid by the media on how the top candidates are running their campaigns. Essentially, a presidential campaign is a small business. It has employees, it needs to generate income, and--above all--it needs...