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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Aug 9, 2017

Google post is a new feature available to local business owners on their Google My Business page.  You can write a 100-300 word update (such as an announcement of a sale or upcoming event) which will be displayed in the knowledge graph for your business when it appears in search results.  In this episode, I walk you...

Jul 14, 2017

I happen to think that local networking groups are one of the most effective ways for small businesses with a tight marketing budget to rapidly grow their customer base.  It’s certainly been the experience for me, and if growing your business is a goal for you this year, I hope you will consider trying it also.


Jul 7, 2017

Unless you've had your head buried in the sand for the past year, you've probably at least heard the term "chatbot" thrown around.  You may even have experienced a chatbot as a consumer, or perhaps even experimented with using one yourself in your business.

Right now, chatbots are something of a "hot topic" in...

Jun 23, 2017

I recently sold all my rock climbing gear so that my wife and I could buy some kayaks.  Being a marketer, I was very much aware of my own journey through the kayak buying process, and the story of how I ended up purchasing the kayaks--and especially who I did (and did not) end up buying them from--contains some...

May 19, 2017

Recently, United Airlines had a paying customer dragged off of an airplane because he refused to give up his seat for an $800 voucher.  The incident went viral, and within a month--after United's stock had plunged in value, after a number of other incidents were publicized by the media (including a suspicious death of a...