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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Apr 27, 2018

It's not every month that issues that affect small business marketing make international headlines, but this month there have actually been not one but two stories that could dramatically effect small business marketing.

There is also another news item that almost went completely unnoticed, but that might have an...

Apr 6, 2018

If your marketing message sounds something like "We have the best prices, best quality, and best service, so come buy our stuff", then you need to listen to my most recent podcast episode.

My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©:...

Mar 22, 2018

The small business marketing industry, in my opinion, is broken in two very important ways. 

In today's episode, I explain what those ways are, and how together (marketers and the small business owners who buy marketing services) we can start to fix them.

If you are looking for in-the-weeds marketing tips about...

Feb 16, 2018

A client asked me recently if they should be on Instagram.  It's a good question, and the answer is not entirely clear cut. In today's episode, I break down which social media platforms you--or any local business--MUST be on, which ones are optional depending on your circumstances, and which ones you can safely...

Feb 2, 2018

I recently discovered a startling fact.  Many local small business owners, apparently, are not familiar with the term "lifetime value of a customer."

Lifetime value of a customer is a very important concept that is fundamental to making your business more profitable, and allowing you to select the marketing tactics that...