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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Aug 10, 2018

In a recent survey, only 26% of small businesses said they are investing in email marketing.  That's a tragedy, because it is by far the most cost-effective marketing tactic available to those businesses.  In today's episode, I make a compelling case as to why email marketing is an absolute must for every business,...


Jun 29, 2018

In light of several recent news stories that have involved the intersection of local small businesses and divisive national politics, including the stories of Masterpiece Cake Shop vs Colorado and the Red Hen vs Sara Huckabee Sanders, I thought it was time to address the subject in a podcast.

Specifically, I thought it...


Jun 14, 2018

I recently had the honor of interviewing marketing legend Perry Marshall on my podcast, the Small Business Marketing Minute.  Perry is best known as being one of first people to crack the code on Google Adwords—he literally “wrote the book” on how to properly set up and run a Google Adwords campaign (The Ultimate...


Jun 8, 2018

As longtime listeners to this podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer.

My guest for today's show, Jeffrey Shaw, is a former portrait photographer who has become a nationally...


May 25, 2018

Last year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips. 

Helping out that organization has reminded me of something that I already knew--getting involved in the leadership of...