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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Oct 11, 2017

Anyone in sales, especially those who sell B2B (business to business), know how difficult it can be to get past gatekeepers, get the attention of decision makers, and in general break through all the noise that your prospects will be dealing with on a daily basis.

That's why, when I first encountered the tool that I...

Sep 15, 2017 is a social media application for local neighborhoods, and from my own observations about 20-30% of the posts on the platform (at least in my neighborhood) are people asking for referrals to local businesses.  In this episode of my podcast, I actually read some of the real-life posts from my neighborhood on...

Sep 1, 2017

Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible.  However, very few understand what they need to do to make those referrals more likely to happen.

Luckily for them, Stacey Brown Randall has a...

Aug 9, 2017

Google post is a new feature available to local business owners on their Google My Business page.  You can write a 100-300 word update (such as an announcement of a sale or upcoming event) which will be displayed in the knowledge graph for your business when it appears in search results.  In this episode, I walk you...

Jul 14, 2017

I happen to think that local networking groups are one of the most effective ways for small businesses with a tight marketing budget to rapidly grow their customer base.  It’s certainly been the experience for me, and if growing your business is a goal for you this year, I hope you will consider trying it also.