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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Feb 16, 2018

A client asked me recently if they should be on Instagram.  It's a good question, and the answer is not entirely clear cut. In today's episode, I break down which social media platforms you--or any local business--MUST be on, which ones are optional depending on your circumstances, and which ones you can safely...

Feb 2, 2018

I recently discovered a startling fact.  Many local small business owners, apparently, are not familiar with the term "lifetime value of a customer."

Lifetime value of a customer is a very important concept that is fundamental to making your business more profitable, and allowing you to select the marketing tactics that...

Jan 19, 2018

One of the most cost-effective ways for a new business to grow very quickly is networking and referral marketing, and that's why I am such a big fan of local referral-based networking groups.  In the past, I've had on guests on the podcast from BNI and independent groups. My guest for Episode 219 of the show has another...

Dec 21, 2017

As 2017 draws to a close, many business owners spend some time taking stock of what they've accomplished in the past year, and thinking about what they'd like to accomplish in 2018.  If your goals for the coming year include growing your business, improving the systems and processes you use to run your business, or...

Dec 15, 2017

When it comes to the law, ignorance is not bliss.  It is a business owner's responsibility to know and obey the pertinent laws, but with everything local small business owners have on their plate, the law is often the last thing they are thinking about.  My guest on today's episode of the podcast, Richard Chapo, is a...