Sep 3, 2014
Many small business owners are unknowingly breaking the law when it comes to their email marketing. What they don't realize is that penalties for violating the CAN-SPAM act--the law that governs commercial email in the U.S.--can reach up to $16,000 per email. In this episode, I discuss what exactly qualifies as a commercial email, what a business has to do to be in compliance with the CAN-SPAM act, and what some of the most common violations are.
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