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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Dec 1, 2014

WWYCD--That's short for "What Would Your Customer Do?"  That's the question you should ask yourself every time you make a marketing-related decision about your business.  That includes things like how you price your products, what incentives you use to motivate your customers to give you referrals, to what types of educational content you produce.  In today's episode, I give some examples of how to use this question in your decision-making process--and how getting the answer wrong can hurt you.