Dec 1, 2014
WWYCD--That's short for "What Would Your Customer Do?" That's the question you should ask yourself every time you make a marketing-related decision about your business. That includes things like how you price your products, what incentives you use to motivate your customers to give you referrals, to what types of educational content you produce. In today's episode, I give some examples of how to use this question in your decision-making process--and how getting the answer wrong can hurt you.