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Small Business Marketing Minute


Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Feb 27, 2015

I recently did a consultation with a small business owner who had stopped using any printed marketing materials to promote his business.  His reason was that he had once sent out 97 trifold brochures in the mail to prospective customers, and had failed to get any response.  In today's episode, I explain why this reasoning is flawed, and why it's important to know what results you should expect from a well-executed marketing campaign.