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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Mar 20, 2015

If you've never heard of the decoy effect, you'll definitely want to listen to this episode.  The decoy effect takes advantage of how the human brain process information and makes decisions, and uses that to get your customers to make the choices that you want them to make.  Today, I explain the basics of how it works, and how you can take advantage of it.