May 15, 2015
In today's episode, I talk about the three types of marketing professionals--providers, coaches, and consultants. Each type of marketing professional has advantages and disadvantages, and each one can help a business in powerful ways...however, sometimes a small business owner chooses the wrong type of marketing professional. Also, sometimes a business owner doesn't actually understand which type of professional they are working with--for example, they might be working with a marketing coach and believe that they are working with a provider. This can lead to frustration when the business doesn't get the results they are expecting. Listen to this episode to clear up the confusion about the different roles of marketing professionals and decide which one is right for you--if any.