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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

May 15, 2015

In today's episode, I talk about the three types of marketing professionals--providers, coaches, and consultants.  Each type of marketing professional has advantages and disadvantages, and each one can help a business in powerful ways...however, sometimes a small business owner chooses the wrong type of marketing professional.  Also, sometimes a business owner doesn't actually understand which type of professional they are working with--for example, they might be working with a marketing coach and believe that they are working with a provider.  This can lead to frustration when the business doesn't get the results they are expecting.  Listen to this episode to clear up the confusion about the different roles of marketing professionals and decide which one is right for you--if any.