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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jul 10, 2015

Your customers are talking about you online.  Are you listening?

In chapter seven of my new book, I talk about how important it is for a local business to monitor its online reputation.  Consider these statistics from a BrightLocal study:

  • 90% of consumers have, at one time, used online reviews of a business when making a purchase decision
  • 40% of people regularly read reviews about a local business when deciding what company to hire, where to shop, or what restaurant to eat at
  • 85% of consumers read up to 10 reviews of a product or service before buying

These numbers are pretty compelling reasons to monitor your business's online reputation.  However, hardly any local business owners are paying attention to this important area of their marketing.  In my BNI meeting last week, I asked how many of the business owners present used ratings and reviews when shopping as consumers, and almost everyone raised their hand.  I then asked them how many of them, as business owners, were doing anything proactive to encourage customers to leave positive reviews or to monitor top review sites for mentions of their business, and not a single hand went up.  Interesting, isn't it?


In order to help them change that, I offered them all a free month of my reputation management service, and I'd like to extend the same offer to all of you.  The service helps you collect more positive reviews from your customers, filter out negative reviews before they get posted online, and monitors all the top review sites for mentions of your business.  Think of it like an insurance policy for your online reputation--which, in this day and age, is one of the most valuable assets your business has.