Jul 10, 2015
Your customers are talking about
you online. Are you listening?
In chapter seven of my new book, I talk about how important it is for a local business to monitor its online reputation. Consider these statistics from a BrightLocal study:
These numbers are pretty compelling reasons to monitor your business's online reputation. However, hardly any local business owners are paying attention to this important area of their marketing. In my BNI meeting last week, I asked how many of the business owners present used ratings and reviews when shopping as consumers, and almost everyone raised their hand. I then asked them how many of them, as business owners, were doing anything proactive to encourage customers to leave positive reviews or to monitor top review sites for mentions of their business, and not a single hand went up. Interesting, isn't it?
In order to help them change that, I offered them all a free month of my reputation management service, and I'd like to extend the same offer to all of you. The service helps you collect more positive reviews from your customers, filter out negative reviews before they get posted online, and monitors all the top review sites for mentions of your business. Think of it like an insurance policy for your online reputation--which, in this day and age, is one of the most valuable assets your business has.