Preview Mode Links will not work in preview mode

Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jul 17, 2015

My special guest for today's podcast is Alex Harris, the founder of and the best-selling author of Small Business Big Money Online, which is all about helping small business owners increase the conversion rate of their websites. 

Some of the questions I asked Alex in our interview were:

  1. What the heck is conversion optimization, anyway, and why should local business owners care about it?
  2. What are some of the ways a local business defines a "conversion" when it comes to their website?
  3. What are your three best tips for how a local business can increase conversions from their existing website traffic?
  4. How can businesses who get a relatively small amount of traffic to their site tell if a change in their conversion rate is related to a change they made to their website?

Listen to today's episode to get the answers to these questions and more, or head over to to find out all about Alex and check out some of is free training courses.