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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jul 24, 2015

Last week I saw a story in the news about how Southwest Airlines went above and beyond what was expected when helping out a customer in a difficult situation. 

Many big businesses benefit from this type of publicity, but there aren't many small businesses using this tactic.  In fact, most small businesses don't even think about customer service as a marketing function--which it absolutely is. 

In today's episode, I discuss how a small business can use great customer service to get attention from the local media.