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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Nov 6, 2015

Sometimes, we as small business owners are so close to our own businesses that we forget a very important fact--our prospective customers actually don't always know what we want them to do.  If they see our ads or stumble across our website and want to see if we can help them, are they supposed to give us a call?  Fill out a form?  Download some content?  If we don't tell them how to enter our sales funnel, they might simply leave without doing anything. 

We call that process of telling customers what do to a "call to action", and in today's episode I interview Tom Schwab from the online business accelerator about how to create calls to action that actually work.  Hint--"Sign up for our email newsletter" is not one of them!  Tom has lots of great information to share, and he even offered listeners a free call-to-action cheat sheet, which you can download at

So, press the play button to start listening to Tom's great advice, and then visit his website for lots more information and free resources (that's your call to action, by the way).