Nov 16, 2015
It doesn't matter how effective your advertising and marketing campaigns are, or how much money you spend on them, if you and your staff lack basic sales skills. If your staff is not able to convert a phone call from a potential customer into an actual customer, all of the money it took to generate that phone call will be wasted. In today's episode, I illustrate this point with a story about one of my home services clients. He was spending hundreds of dollars a month on pay-per-click advertising, only to have efforts undermined by his office staff's inability to close the sale on the telephone. Listen to the story to see if you might be making some of the same mistakes that his staff was making.