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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Nov 16, 2015

It doesn't matter how effective your advertising and marketing campaigns are, or how much money you spend on them, if you and your staff lack basic sales skills.  If your staff is not able to convert a phone call from a potential customer into an actual customer, all of the money it took to generate that phone call will be wasted.  In today's episode, I illustrate this point with a story about one of my home services clients.  He was spending hundreds of dollars a month on pay-per-click advertising, only to have efforts undermined by his office staff's inability to close the sale on the telephone.  Listen to the story to see if you might be making some of the same mistakes that his staff was making.