Dec 12, 2015
While most big businesses have some type of statement about their mission, value, and purpose that they use as a guide in their marketing efforts, not many small businesses do. As Scott Beebe from Business on Purpose explains in my interview with him, this is a shame, and also a lost opportunity.
Scott shares several concrete examples in our interview about how having a strong sense of purpose and values helped a business increase their bottom line revenue. Far from being abstract ideas, a mission and vision statement should be something a business uses as the foundation for their entire marketing system. Listen to the interview to get an understanding of why this is important and how you can create it for your business.