Jan 17, 2016
On today's episode of the podcast, my guest is Alex Berman from InspireBeats.com. The tactic Alex and I discuss today is definitely not for everyone, and if it has any chance of working it must be done using the formula that Alex suggests, but in certain situations and industries it can be a good lead generation tactic. The tactic in question is cold emailing--i.e., sending emails to people who don't know you, like you, or trust you, and have never even heard of you.
Listen to the episode to find out exactly what you need to say in your emails to make this tactic work.