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Small Business Marketing Minute


Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jan 17, 2016

On today's episode of the podcast, my guest is Alex Berman from InspireBeats.com.  The tactic Alex and I discuss today is definitely not for everyone, and if it has any chance of working it must be done using the formula that Alex suggests, but in certain situations and industries it can be a good lead generation tactic.  The tactic in question is cold emailing--i.e., sending emails to people who don't know you, like you, or trust you, and have never even heard of you. 

Listen to the episode to find out exactly what you need to say in your emails to make this tactic work.