Preview Mode Links will not work in preview mode

Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Feb 13, 2016

Last week, I received a relic from a bygone era in the mail--the yellow pages.  It's hard to believe that businesses actually still pay money to put banner ads in the yellow pages, but sadly, they do.  It's hard to find more examples of terrible small business advertising in one place than in the yellow pages, and in today's episode I break down the five things most of these terrible ads have in common.  Even if you're not advertising in the yellow pages, there's a good chance that your ads might make at least one of the five mistakes I mention.  Listen to the episode to learn what those mistakes are and how to fix them.