Feb 13, 2016
Last week, I received a relic from a bygone era in the mail--the yellow pages. It's hard to believe that businesses actually still pay money to put banner ads in the yellow pages, but sadly, they do. It's hard to find more examples of terrible small business advertising in one place than in the yellow pages, and in today's episode I break down the five things most of these terrible ads have in common. Even if you're not advertising in the yellow pages, there's a good chance that your ads might make at least one of the five mistakes I mention. Listen to the episode to learn what those mistakes are and how to fix them.