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Small Business Marketing Minute


Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Mar 19, 2016

One of the most powerful principles you can use to help your business become more successful is the principle known as "Act As If".  This principle simply states that the best way to become what you want to be someday (or what you want your business to be like someday) is to start acting as if you already have achieved your goal. 

Now, I'm not suggesting that you lie or deceive people.  I'm simply saying that if you start operating your business in a manner similar to how a highly successful business in your industry operates, people will begin to treat you as if you are highly successful.  It will be easier to make them know, like, and trust your business, and that's really what marketing is all about.

In this week's episode of my podcast, I give you a few examples of very low-cost ways that your business can start "acting as if".  I also share a case study involving how I helped transform one of my client's busiensses using this principle.