Apr 23, 2016
In today's episode, I teach you about "contact marketing", which is a term coined by Wall Street Journal cartoonist Stu Heinecke, who recently wrote a book called How to Get a Meeting With Anyone. Contact marketing is all about connecting with someone who could transform your business. This could be a major client, an influential strategic partner, or a famous mentor. Listen to the episode to find out when you should use this type of marketing and get some ideas you could use in your own contact marketing campaign.