In my most recent episode of the Small Business Marketing
Podcast, I interviewed Chris
Risse from Mediaryte about how to create a compelling story for
your business that inspires your customers and makes them loyal to
From operating his own business
for the past decade, experiences working with a wide variety of
clients, and a period of being a teenage online business
entrepreneur, Chris has learned how diverse the small business
world is and the characters that make it up.
By identifying character traits
and roles played by himself and others, Chris came to understand
that it takes all kinds to create a rich and vibrant business
community around you to be successful. Most important of all, is he
found that these roles change with time and with new
By understanding your character,
the character of others, and the different roles we play, you can
understand how to connect your story, through networking and
marketing, with your audience.
Use the player below to listen to my interview with Chris, and
then head over to chrisrisse.com
to subscribe to his
podcast and learn more about effective storytelling.