May 14, 2016
This week, Budweiser announced what has to be one of the stupidest marketing ideas in history. They said that they will be changing the label on cans of their flagship beer this summer so that instead of saying "Budweiser" they say "America". Apparently the Belgian-owned company thinks that this will help them sell more beer. While I think that this particular idea should have never made it out of the boardroom, there is validity in the idea that simply changing the way you package or brand your products or services can increase sales. In today's episode, I suggest some ways that small business owners can do some creative branding to help grow their business with little to no expense.