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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jun 11, 2016

One of the most important skills a local small business owner must master is that of capturing and holding the attention of their ideal customer.  That topic is the subject of the book Captivology by Ben Parr, which won a 2016 Small Business Book Award in the category of marketing from Small Business Trends magazine.

Ben is a widely acclaimed tech journalist who has advised many well-known brands including Lufthansa, Rebelmouse, and AngelHack.  He has served as the Co-Editor and Editor-at-Large of Mashable and has been named one of the Forbes 30 Under 30.

In his book, Ben defines three types of attention that marketers must be aware of and take into account–immediate attention, short attention, and long attention.  He also identifies seven “triggers” that we can use to capture these types of attention.

In my interview with Ben, we discuss how a local business owner can use these seven triggers to make their marketing more effective.