Jul 6, 2016
As we make our way slowly and painfully through the 2016 presidential campaign season, a lot of attention has been paid by the media on how the top candidates are running their campaigns. Essentially, a presidential campaign is a small business. It has employees, it needs to generate income, and--above all--it needs to market itself. In fact, in the political world "campaigning" is basically another word for marketing.
With that in mind, small business owners can learn some valuable lessons from the presidential campaigns--which, in some cases, are more about what not to do than what to do. This is especially true when it comes to Donald Trump's campaign, which has been in the news recently due to the fact that he just fired his campaign manager and is lagging far behind rival Hillary Clinton when it comes to fundraising.
There are many reasons that Trump's campaign is struggling that have nothing to do with marketing, but there is one area where he is dropping the ball and making the same mistake that many small business owners do (ironic, given the fact that he is trying to brand himself as a great businessman)--and that is not using email marketing properly or even at all. Listen to today's episode to find out what he did wrong and how you can avoid the same mistakes.