Jul 12, 2016
Today's episode features another small business marketing case study, this time with a local accountant.
I think you'll enjoy this case study, because prior to working with me the accountant was in a situation very common for local small business owners. He was heavily invested in "traditional" marketing tactics like the Yellow Pages and sponsoring local events, while at the same time not having much of an online presence. In my interview with the CPA, we discuss how our project changed that and what results he is seeing from our work.