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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Sep 24, 2016

For local business owners, there probably isn't any marketing subject that is more confusing and misunderstood than search engine optimization.  In fact, there is so much confusion about this subject that there are many less-than-reputable companies and even outright scammers that are taking advantage of the confusion to sell "SEO services" to local businesses that are either completely ineffective or that actually do more harm than good.

Luckily, a new book by Phil Singleton and John Jantsch called SEO for Growth goes a long way towards busting many of the myths about SEO and clearing up the confusion.  Written in language that even non-technical local business owners can understand, the book covers everything from how to design a website with SEO in mind to good link-building strategies.

On this week's episode of my podcast, I'm joined by Phil Singleton to discuss the new book.  Some of the questions I ask Phil in the interview include:

  • What are some of the biggest myths about SEO among local business owners?
  • What criteria should local business owners use when selecting and SEO professional to work with if they choose to outsource this task?
  • What's the big deal about setting up a Google My Business page, and why should local business owners care about it?
  • What are some of the scams related to SEO that local business owners should watch out for?

Listen to my interview with Phil to hear his answers to these questions.