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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jul 7, 2017

Unless you've had your head buried in the sand for the past year, you've probably at least heard the term "chatbot" thrown around.  You may even have experienced a chatbot as a consumer, or perhaps even experimented with using one yourself in your business.

Right now, chatbots are something of a "hot topic" in marketing circles, but is this just a fad that will die down eventually, or is this the next major technological shift after the mobile revolution?

For this episode of the podcast, I interviewed one of the top experts on the subject, Peter Lisoskie from Chatbot Nation.  Unfortunately, there was a problem with my recording equipment and it only recorded one side of the conversation.  So, I went ahead and recorded an episode about Chatbots based on my interview with Peter in which I summarize his take on where the technology is today, where it's going, and who needs to be paying attention to it and using it (spoiler alert--it's everybody). 

Listen to the episode to find out what you as a small business owner need to know right now about chatbots so you can make an intelligent decision about whether to use them in your marketing.  Once you've listened to the episode, head over to Peter's website to do a chatbot demo so you can experience this technology for yourself.