Sep 1, 2017
Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible. However, very few understand what they need to do to make those referrals more likely to happen.
Luckily for them, Stacey Brown Randall has a proven system for dramatically increasing referrals for a local business, and she shared the five steps of that system in episode 211 of the Small Business Marketing Minute Podcast.
Stacey is a certified productivity coach, an adjunct professor with a Master’s in Organizational Communication, and a three-time entrepreneur. She currently has several online coaching programs designed to help business owners get more referrals and increase productivity:
In my podcast interview with Stacey, we discussed:
In addition to all the information she provided in the podcast, Stacey also has a guide called The Seven Deadly Sins of Referrals, which you can download here.