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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Sep 1, 2017

Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible.  However, very few understand what they need to do to make those referrals more likely to happen.

Luckily for them, Stacey Brown Randall has a proven system for dramatically increasing referrals for a local business, and she shared the five steps of that system in episode 211 of the Small Business Marketing Minute Podcast.

Stacey is a certified productivity coach, an adjunct professor with a Master’s in Organizational Communication, and a three-time entrepreneur.  She currently has several online coaching programs designed to help business owners get more referrals and increase productivity:

  • Growth by Referrals: Growth by Referrals is a proven, step-by-step process that shows you how to create a simple, yet effective referral strategy for your business.
  • Take Control of Your Days: Productivity and time efficiency coaching and training that will give you your life back.
  • Take Control of Your Business: A business coaching and live accelerator program that will put you back in the driver’s seat of your business.

In my podcast interview with Stacey, we discussed:

  • The three most common mistakes small business owners make when it comes to referrals
  • The five steps of her referral marketing system for local businesses
  • Whether or not local networking groups are worth your time and energy
  • Why you're doing it wrong if you have to ask for referrals

In addition to all the information she provided in the podcast, Stacey also has a guide called The Seven Deadly Sins of Referrals, which you can download here