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Small Business Marketing Minute


Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Nov 10, 2017

My guest for episode 215 of the Small Business Marketing Minute podcast was Kathy Knowles, who is a human resources consultant and owner of Intuitive Strategies, a human resources firm.

She is a speaker, trainer, and consultant who speaks on the seven-step system for creating more purpose, profit, and possibilities rather than running a business that's stealing your soul. She works with entrepreneurs and small business owners to hire right the first time, so they can have a more loyal and dedicated team.

Ultimately, her clients make the leap out of the day-to-day and onto a much bigger playing field so they can do the work that's in their heart and leave their legacy.

In my interview with Kathy, we talked a little bit about her seven-step system, but we also talked about how to interview potential team members, and she brought up lots of really great questions that you should be asking in job interviews to help you hire better people.. This will, in turn, help you improve your customer service, which of course helps your marketing.

We touched on why human resources and hiring is so important to the results you get from marketing, but she also really got specific about what questions you need to be asking in that process. I highly encourage you to listen to the interview and start using those questions in your interviews so you can get better team members on-board and improve your results.