Feb 2, 2018
I recently discovered a startling fact. Many local small business owners, apparently, are not familiar with the term "lifetime value of a customer."
Lifetime value of a customer is a very important concept that is fundamental to making your business more profitable, and allowing you to select the marketing tactics that are most cost-effective for your business.
In today's episode, I explain what that term means, why it is important to you, and what you can do to increase it.