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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jun 29, 2018

In light of several recent news stories that have involved the intersection of local small businesses and divisive national politics, including the stories of Masterpiece Cake Shop vs Colorado and the Red Hen vs Sara Huckabee Sanders, I thought it was time to address the subject in a podcast.

Specifically, I thought it was time to do a podcast to help local business owners think through whether or not they wanted to use their businesses to take a public stance on a divisive political issue. 

The reason I am recording this episode now is that I think that in many of the stories about this topic that have been in the news lately, possibly including those involving Masterpiece Cake Shop and the Red Hen, the business owners in question may not have fully thought thru the potential consequences of their actions before taking those actions.

I make no judgement about whether their actions were right or wrong, and I am not suggesting that local business owners should never under any circumstances take a stance on a political issue.  However, I do think that if they do take a stance, they should do it only after going through a discernment process to help them decide if it is the right thing to do for them, their business, their employees, and their customers. 

In this episode, I lay out a suggested process for doing just that, including three questions business owners should answer for themselves before deciding to "get political".