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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jan 31, 2019

When it comes to local business marketing, there is no shortage of examples of bad photography.  Whether it's badly cropped LinkedIn profile pictures, blurry product photos, poorly lit pictures of a store, or stock photos that don't even show anyone from the business at all, you don't have to look at too many local business websites to find examples of what not to do when it comes to using photographs in marketing.

However, on the rare occasion when a local business does use professional photographs to support the message they want to communicate about their brand, it can be very powerful and effective.

On the latest episode of my podcast, my guest was Marina Barayeva, an international portrait photographer who is also the host of the Marketing for Creatives podcast.  We discussed why it is important to use a professional photographer to take pictures of you, your place of business, your products, and your employees to use on your website, on social media profiles, and in printed marketing materials.