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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Nov 18, 2014

Today we discuss the marketing hourglass, and specifically how you can create a "try" step in your marketing hourglass so that potential customers have a low-risk or zero-risk way of experiencing your business before making a purchase decision.I give you three ideas about how you can let people try out your business, so that you can weed out bad customers and give good customers the chance to learn more about the unique value you bring to the table (and why you cost a little more than your competitors).