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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jul 31, 2015

In episode 147 of the Small Business Marketing Minute Show, I talk about a tool that I've recently "rediscovered" after researching it for my new book, The Small Business Owner's Guide to Local Lead Generation.  The tool is Send Out Cards, a service that allows you to send customized and personalized greeting cards, post cards, and gifts to customers and prospects.

Lead generation with Send Out Cards is simply a matter of designing a series of cards, adding them to a campaign, and then assigning a lead to the campaign.  You can have the cards get sent out days, weeks, or months apart, all automatically--very much like an email autoresponder, only with direct mail. 

You can also use Send Out Cards as a customer service tool, by sending personalized cards to your customers on their birthdays, anniversaries, or other special occasions. 

Watch this episode to learn some of the ways I use the service in my own business, and to get ideas about how you can use it also.