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Small Business Marketing Minute


Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Jun 23, 2017

I recently sold all my rock climbing gear so that my wife and I could buy some kayaks.  Being a marketer, I was very much aware of my own journey through the kayak buying process, and the story of how I ended up purchasing the kayaks--and especially who I did (and did not) end up buying them from--contains some great lessons for all small business owners as they build their "marketing hourglass".  Listen to the episode to learn about three specific things you should be doing--and one big mistake you should avoid--when it comes to creating your customer's journey.