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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Aug 17, 2016

One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized.  That's the message shared by Shaun Buck, the CEO of The Newsletter Pro, in my interview with him for this episode. 

The strategy Shaun is speaking about is customer retention--i.e., increasing the average amount of time that a client or customer pays you for your services.  You see, although you might like to think that when someone becomes your customer, they will be your customer forever, deep down you know that's not true.  By making a conscious effort to increase the value of your customers by forming a close relationship with them, you will make it possible to spend more money to acquire a new customer.

Not only that, but you'll get more referrals from your customers if they feel a strong connection and affinity for your brand.

In my interview with Shaun, we talk about why customer retention is such an important marketing strategy, and why so many business owners aren't paying more attention to it.  We also talk about how Shaun has used the tactic of print newsletters very successfully to increase customer retention both for his own business and for the clients of The Newsletter Pro.

I guarantee that if you listen to the interview, by the end of it you'll be fired up about starting a printed newsletter for your business (or hiring Shaun to do it all for you).