Oct 31, 2014
Sometimes, people who come into contact with your business aren't quite ready to purchase your products or services--but they might be very soon. It's important to keep in contact with theses people so that your company stays top-of-mind--otherwise, when they ARE ready to buy, they might forget about your company and...
Oct 30, 2014
Many small business have Facebook pages, but not many are taking advantage of the advertising opportunities Facebook offers. In todays episode, I share two big benefits of advertising your small business on Facebook--the ability to narrowly define your audience, and the ability to reach people earlier in the...
Oct 29, 2014
Landing pages are one-page websites that serve a very specific purpose--getting visitors to that page to take some type of action that identifies them to you in some way, shape or form so that you can beging marketing to them. If you're doing any form of online advertising, landing pages are a must, but they can also...
Oct 28, 2014
One great piece of educational content you can use in your marketing is an assessment, quiz, or calculator that demonstrates to your prospective customers why your products or services are the best fit for them (if, in fact they are). In today's episode, I give a few examples of how you can use a tool like this to...
Oct 27, 2014
If you've been listening to the show for any length of time, you've heard me talk about the concept of your "ideal customer" as it relates to marketing strategy. In today's episode, I talk about the importance of recognizing your "non-ideal" customer as well, so that you can weed them out before they drag down...