Nov 26, 2014
Sometimes, being a small business owner can be a thankless and lonely job. I think it's important, every now an then, to take a step back and remember why it is that we do what we do. So, on this eve of Thanksgiving 2014, I thought I'd list a few of the things that I'm thankful for when it comes to owning a...
Nov 25, 2014
Last week on the show, I talked about the importance of allowing people to "try out" your business before making a purchase. Today, I talk about the next step in the marketing hourglass--"buy". I give you three tips about how you can make sure the first financial transaction someone has with your business goes...
Nov 24, 2014
The holiday season is upon us, and for many businesses this is a very busy and very important time of the year. For retailers the implications are obvious, and you should have completed your fourth-quarter marketing plan months ago. However, if you own a service-based business, there are ways that you can leverage...
Nov 20, 2014
This week in the mail, I got a copy of my local Yellow Pages directory. As usual, it's full of examples of really terrible small business advertising and marketing, most of which is probably not doing anything at all to generate leads for the businesses who are paying for it. In today's episode, I go on a little...
Nov 19, 2014
It's hard to believe, but after only 5 months, I've already reached 100 episodes of the Marketing Minute podcast (including both the video and audio versions). In honor of that milestone, in today's episode I offer a few free bonus gifts to my listeners. Tune in to find out how to get your gifts!