Dec 31, 2015
Content marketing is here to stay, and the content arms race will only intensify in 2016. Remember the good old days when all a business needed was a tri-fold brochure and a website? Now, every small business practically has to run their own publishing house in order to keep up with the competition when it comes to...
Dec 21, 2015
All too often, as small business owners we are so busy running our businesses that we fail to stop and take stock of everything we have been able to accomplish. The end of the year is a great time to do that, so today I'd like to suggest that you take a moment to write down everything that you were able to accomplish...
Dec 12, 2015
While most big businesses have some type of statement about their mission, value, and purpose that they use as a guide in their marketing efforts, not many small businesses do. As Scott Beebe from Business on Purpose explains in my interview with him, this is a shame, and also a lost opportunity.
Scott shares several...
Dec 4, 2015
It's the time of year that many businesses send out holiday cards to their current customer base. I think this is a great idea, but unfortunately many business owners think that the main purpose of doing this is simply to say "happy holidays".
It's not--and if that's what you think, you're missing a big marketing...
Nov 21, 2015
My favorite TV show has new episodes again! If you are a small business owner, you need to check out The Profit on CNBC. It's much more than good entertainment--it's a fantastic education in how to run a small business. Listen to today's episode to find out why I like the show so much, and why you need to watch...