Feb 27, 2015
I recently did a consultation with a small business owner who had stopped using any printed marketing materials to promote his business. His reason was that he had once sent out 97 trifold brochures in the mail to prospective customers, and had failed to get any response. In today's episode, I explain why...
Feb 20, 2015
Kavit Haria, my guest for today's episode, is the founder of Insider Internet Success and an expert on lead nurturing. Today he shares his secrets to moving prospects down your sales funnel so that when they're ready to buy, they come to you first--and are willing to pay top dollar. Visit his website at...
Feb 14, 2015
http://www.askformula.com/minute -- Ryan Levesque, author of The Survey Funnel, joins me on the podcast to discuss how small business owners can fine-tune their products and services using customer surveys. He discusses this at length in his new book, Ask, which is coming out in March 2015. Watch the interview to...
Feb 4, 2015
In today's episode, I interview Andrew Miller from Your Search Advisor, a company that helps small businesses with online advertising including Facebook advertising. He shares some best practices to employ when using Facebook advertising, as well as common mistakes that many business owners make.