Mar 26, 2015
If you own a local business in the U.S., chances are at some point you've gotten a call from someone (or, in many cases, from an auto-dialing service) that claims to either be Google or to represent Google. They warn of dire consequences if you don't contact them right away to fix your Google listings, or something to...
Mar 20, 2015
If you've never heard of the decoy effect, you'll definitely want to listen to this episode. The decoy effect takes advantage of how the human brain process information and makes decisions, and uses that to get your customers to make the choices that you want them to make. Today, I explain the basics of how it works,...
Mar 7, 2015
My special guest on today's show is Rich Lennon, a small business owner and former client of mine who is having great success using the Duct Tape Marketing system we built for his business. Find out what he's doing and why it's working so well for him, so you can do the same thing for yourself.