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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Mar 26, 2015

If you own a local business in the U.S., chances are at some point you've gotten a call from someone (or, in many cases, from an auto-dialing service) that claims to either be Google or to represent Google.  They warn of dire consequences if you don't contact them right away to fix your Google listings, or something to...

Mar 20, 2015

If you've never heard of the decoy effect, you'll definitely want to listen to this episode.  The decoy effect takes advantage of how the human brain process information and makes decisions, and uses that to get your customers to make the choices that you want them to make.  Today, I explain the basics of how it works,...

Mar 7, 2015

My special guest on today's show is Rich Lennon, a small business owner and former client of mine who is having great success using the Duct Tape Marketing system we built for his business.  Find out what he's doing and why it's working so well for him, so you can do the same thing for yourself.