Mar 19, 2016
One of the most powerful principles you can use to help your business become more successful is the principle known as "Act As If". This principle simply states that the best way to become what you want to be someday (or what you want your business to be like someday) is to start acting as if you already have...
Mar 12, 2016
For many small, local businesses--especially new businesses--spending a few hundred dollars to get a logo professionally designed for their company seems like an unnecessary expense. While some marketing professionals might disagree with me, I not only believe it is worth the money, I believe that it is very necessary...
Mar 4, 2016
As I have mentioned many times before on this blog, a small business's website should be the hub of its entire marketing system. However, all too often small businesses treat their website as a burdensome expense instead of a revenue-generating investment. In this week's episode of my podcast, I interview Matt Inglot...