Aug 25, 2016
One of the most under-utilized social media platforms for local business owners is LinkedIn. Many of them don't even have a LinkedIn profile, and those that do often are not doing much with it. However, when used correctly it can be a very effective marketing tool, especially for B2B marketing or for finding strategic...
Aug 17, 2016
One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized. That's the message shared by Shaun Buck, the CEO of The Newsletter Pro, in my interview with him for this episode.
The strategy Shaun is speaking about is customer retention--i.e., increasing the...
Aug 11, 2016
I have an opening in my schedule for a new client, and since I don't like waiting around hoping a new client will turn up, I'm making an very special offer to the next small business owner who becomes my client. Listen to today's episode to find out what the offer is and how you can take advantage of it.
Aug 3, 2016
What does an award-winning craft beer have to do with small business marketing? Well, if that beer is Pliney the Elder (produced by the Russian River Breweing Company), then it is the perfect case study in scarcity marketing--that is, the strategy of limiting the supply of a product or service in order to drive up the...