Dec 21, 2018
It's the end of the year, and that means it's time to take a look forward at some of the marketing trends likely to affect local small business owners in 2019. In this episode, I discuss five specific trends that, in my opinion, will be so important in the coming year that businesses who choose to ignore them will...
Nov 20, 2018
Most types of marketing (such as all forms of advertising, event marketing, direct mail, video marketing, etc.) are things that businesses can choose not to participate in if they don't want to.
The topic of my episode today is a form of marketing that every business is already participating in whether they know it or...
Nov 2, 2018
When it comes to having a well-run business, marketing is a very important part of the process but it isn't the only part. That's why I occasionally like to invite guests on my podcast who are experts in other areas of business management, and that is the case with Episode 232 of the show.
My guest for this episode is...
Oct 19, 2018
My guest on this episode of the podcast is Nick Usborne, who is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational...
Sep 14, 2018
In every community, there are a few businesses that have been around so long and have become such a part of the fabric of the town that people just take it for granted that they'll always be there. In some cases, the business is also taking it for granted...and in those cases, that business is in big trouble. Listen...