Sep 6, 2014
In today's episode of the small business marketing mintue show, I teach you how to create a template so that you can quickly and easily write and send an email newsletter to your list on a weekly basis. I give you ideas about what sections you might include in your newsletter, and how you can actually get other people...
Sep 4, 2014
This week on the show we're talking about email marketing, but in order for your email marketing to be effective, you need to have a list to send emails to. In today's episode, I share some best practices to use when it comes to building your list, as well as some common mistakes to avoid.
Do you have questions you...
Sep 3, 2014
Many small business owners are unknowingly breaking the law when it comes to their email marketing. What they don't realize is that penalties for violating the CAN-SPAM act--the law that governs commercial email in the U.S.--can reach up to $16,000 per email. In this episode, I discuss what exactly qualifies as...
Sep 2, 2014
In this Tool of the Week Tuesday segment, I tell you a few of the reasons that I believe Constant Contact is one of the best email marketing services for small businesses. I also define what exactly an email marketing service does, and some features that you should look for in a good one.
Do you have questions you...