Dec 12, 2014
In today's digital world, one way to stand out and get noticed is through the use of direct mail. However, direct mail campaigns can quickly get expensive if you don't get a good result from them. One way to get good results from direct mail is to use it as part of your lead conversion process--i.e., sending letters,...
Dec 5, 2014
One sure way to increase your sales is by directly tying your product or service to a pain point that your target audience has. In today's episode, I give you a few suggestions as to how you can go about doing that, and why you should--in this particular case--try to cause your potential customers to experience a bit...