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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Nov 6, 2014

Strategically using press releases as part of your overall marketing plan can go a long way towards helping generate know, like, and trust in your target market.  In my interview with fellow Duct Tape Marketing Consultant David Smith (, we discuss why a business might issue a press release, and how...

Sep 1, 2014

I wrap up my week-long theme of public relations by telling you about an easy way you can find reporters looking for experts to use as sources for their stories (that's you). Getting quoted by the media, while not as spectacular as getting an entire story written about your business, is still a great way to gain...

Sep 1, 2014

Continuing with this week's theme of Public Relations, in this episode I cover how to use stories about your business in the media in your lead generation and conversion efforts--even months or years after the stories initially appeared.

Sep 1, 2014

Continuing with this week's theme of public relations, in this episode I teach you how to network with reporters online. You must gain the trust of reporters by helping to make their jobs easier, so that when you have a story you'd like to pitch them about your business, they'll be more likely to listen. Doing this is...

Sep 1, 2014

In this tool of the week segment, I interview Colton Dale from Press Advantage, a service that writes and distributes press releases for small businesses. We discuss the features of the service, and mention how viewers of the Marketing Minute show can save 50% or even get a free press release for their business.