Feb 4, 2015
In today's episode, I interview Andrew Miller from Your Search Advisor, a company that helps small businesses with online advertising including Facebook advertising. He shares some best practices to employ when using Facebook advertising, as well as common mistakes that many business owners make.
Dec 10, 2014
For a new business, or a business launching a website for the first time, choosing a domain name for your business website is one of the most important marketing decisions you'll have to make. Picking a domain name that is hard to spell, pronounce, or remember could really hurt your business in the long run. In...
Dec 3, 2014
Everything related to your business says something about who you are--at that includes your social media profiles. When your business doesn't maintain your socail media profiles and update them on a regular basis, not only are they not helping you...they're actually hurting you, by giving the impression that you don't...
Nov 12, 2014
Did you know that when someone visits your website, you only have 5-7 seconds to get their attention and convince them to stay on your website to look at more content? It's true...study after study has confirmed this. If that website visitor doesn't see what they are looking for in those 5 seconds, or at least doesn't...
Nov 5, 2014
In this episode, I talk about three key metrics you should be tracking about your website: bounce rate, pages per visit, and time on site. I define exactly what those are, how you can track them, and why they're important.