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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

Dec 15, 2014

I recently had a listener ask me if service-based businesses should post their prices online.  I jokingly told him that he wouldn't like my answer, because my answer was "it depends."  In today's episode, I expand on that answer, and give you some of the pros and cons of posting your prices on your website.

Dec 1, 2014

WWYCD--That's short for "What Would Your Customer Do?"  That's the question you should ask yourself every time you make a marketing-related decision about your business.  That includes things like how you price your products, what incentives you use to motivate your customers to give you referrals, to what types...

Nov 24, 2014

The holiday season is upon us, and for many businesses this is a very busy and very important time of the year.  For retailers the implications are obvious, and you should have completed your fourth-quarter marketing plan months ago.  However, if you own a service-based business, there are ways that you can leverage...

Nov 17, 2014

The holidays are approaching, and this time of year many people and businessess think about how they can help local charities that are active in the community.  Not coincidentally, it's also the time that many charities begin their year-end giving campaigns.  In today's episode, I interview my fellow Duct Tape Marketing...

Nov 10, 2014

All too often, when business owners try and talk about what they do, what they actually end up talking about is how they do it.  Guess what?  Most of the time your customres don't actually care how you do it.  What's exciting to them is the results that they are going to get.  THAT'S what you need to talk about, and...