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Small Business Marketing Minute

Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system.

Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!

Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more.

Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.

  1. All Episodes
  2. Episode 113: Using Direct Mail to Convert Leads

Episode 113: Using Direct Mail to Convert Leads

Dec 12, 2014

In today's digital world, one way to stand out and get noticed is through the use of direct mail.  However, direct mail campaigns can quickly get expensive if you don't get a good result from them.  One way to get good results from direct mail is to use it as part of your lead conversion process--i.e., sending letters, postcards, and packages to people who have already expressed an interest in your products and services.